In the spirit of customization — as an interchangeable, flexible, plug-and-play framework controlled by the user — I created the building blocks of Frilly’s homepage. With this intention, I set out to design the homepage as a fluid set of content modules that adapt with every new season, style, influencer highlight, promo, email capture and more. This structure allows the ability to shuffle, update, and test the content within each module using Dynamic Yield. Modules populate based on Frilly’s new product drops, hottest styles, popular fabrics, and trending customizations.
optimizing the homepage with a modular design framework